Tuesday, July 1, 2008

A new site built entirely upon vanity could only, if we may borrow some biblical language here, beget a vain, self-promoting post, and we shall not disappoint in this respect. I wish I could tell you FlickFool was founded in an inspired moment one languid afternoon following lunch, sun dipped low, heat beginning to dissipate even as my uncompromising filmic vision flashed afire. I wish I could tell you I excitedly flipped over an empty pizza box and then began outlining, in broad and prescient strokes, the contours of the site using nothing but loose toppings and grease.

In truth it was a joint effort among friends, my primary contribution being ample slouching on a fine leather couch. I heard some typing, then phone calls to not one but two superpowers, and suddenly it arrived: FlickFool, your only online destination for movie reviews regaled in exactly 50 words. The market cried out for it, and we responded. Or, more accurately, the market didn’t ask for it at all, but we furnished it anyway.

Originally we had plotted a business trajectory for the site that concluded–slightly to the right of the leprechaun, but well left of the unicorn–with tens of dollars in profit. Reality quickly struck, though, and it was agreed the project would need to run solely on a love of movies and a willingness to express this regularly in 50-word increments. What you read here, hopefully twice a week, is a kind of unfiltered mental download, so for me this new property offers a chance to write and think leanly. Half the adverbs with twice the punch, you know? It’s a site in its infancy, but there you have it–your how and your why and your once-upon-a-time. Your open invitation. We hope you enjoy.