Tuesday, July 29, 2008

While I’m largely inured to the wiles of online advertising, print and packaging have an altogether hypnotic sway on me, but I managed to free myself from one devious machination today. “Oven-baked.” Previously the food industry could apply this term to anything–pizza, cookies, rivulets of garbage water–and down the alimentary chute it would go. But what does it mean exactly?

Where else can you bake something, after all, if not in an oven? Then again, this was an ad from Domino’s, so they very likely could have worked those new sandwiches to a crisp, flaky brown in a toilet or something. The phrase that continues to confound, however, is “limited edition,” which evokes a visceral, gotta-have-it response from me. I’ll unravel it eventually, mark my words.

Golf was indeed a disaster this weekend, albeit a necessary one, but we’ll return to this topic at a later time. One thing I would like to discuss later this week is my recent media diet, particularly after Stage6 closed. When illicitly procured movies and television shows must be consumed in the best quality possible, what do you do when the richest well dries up? You pack up camp and search for a new vein, that’s what.