Tuesday, June 22, 2010

You’d think the recent migration to WordPress 3.0, a positively seismic shift in blogging platforms, would be the only major site improvement for a while. You’d think that, and you’d be wrong. Our last rebrand was almost two years ago–an eon in Internet terms–and it may be time for a new logo. I’ve yet to decide. Personally I’ve been happy with the parrot, fervently believing he soothes you whenever you visit. Or perhaps he terrifies you with his foul language, which would be even better. No, the brand refresh was a suggestion, and I want you to know, here and now, that I take all feedback very seriously.

Except for the suggestions I immediately discount, of course. One such recommendation called for new posts to be automatically delivered via electronic mail. I may have audibly scoffed upon hearing this. The idea of applying “feed” technology to this site, this institution, was an affront. Patent ridiculosity. I will not be DVRed, first and foremost, and what’s more, here at Secondhand Rants we’re committed to remaining technologically backwards by approximately 10 years. Always! That’s a promise. Even the search box I unveiled recently–well, I suspect it’s powered by witchcraft, shrouded in dark magicks too potent for human understanding.

But a new logo? That I could stomach. Boo Bear seems amenable to the task, and it’s a commission I gladly charge. I still think the parrot is clever to the utmost. What’s next? Maybe a Victrola? I’ll have to wait and see. Same restrictions apply, naturally. No flowery fonts or girl colors whatsoever. Basically I want the exact opposite of what she usually sells. I’m secretly hoping the profanity bubble will be filled with actual words instead of symbols this time, because in doing so she would bring about a tear in the delicate, fuzzy-wuzzy ecology of Etsy.com, possibly causing a storehouse filled with swatches of macramé somewhere in Wyoming to erupt in cleansing fire. One can only hope.