Tuesday, July 31, 2012

In a complete repudiation of last Tuesday’s post, I took three compatriots to another food truck today, driven by a zest to try new things and forgive the past. Man, was I disappointed. I felt partially responsible for everybody else’s disappointment, too. While the main dishes weren’t terrible, the price-to-portion ratio was underwhelming, and the parmesan fries were horrific–imagine, if you would, a canister of Kraft’s finest powdered cheese being violated in the back of a McDonald’s.

So concludes the food truck saga, at least for a few weeks. You may recall I was also on a Kickstarter, uh, kick, right around the time this fascination with roach coaches began. This has dissipated as well, and to date I’ve pulled out of two projects without a second thought. The project I backed is promising, but news updates have been sporadic, making it easily forgettable.

There’s a reason why I’ve cooled on both fronts. The underlying thread is this idea of investing in the new and harvesting a letdown. You hope to find reward in the novelty, but more often than not, it’s back to the familiar, back to the grind. Part of you is still optimistic, though. That’s the exact sentiment I’m trying to capture in my Sisyphus line up top–that bittersweet mix of hope and resignation. According to legend, he was a clever, rotten sonuvabitch. Persistent, though, and it’s, like, game on, buddy! Look at that fucker go. Maybe next time will be different.